With 9 retail locations in North Carolina, South Carolina and Tennessee, Mast General Store offers a unique shopping experience that centers around quality goods and friendly service. Mast wanted to extend their immersive brick-and-mortar experience to their website. The result is a large e-commerce site inspired by the original Mast Store that opened its doors in 1883.
Agency
Ntara, Inc.
Role
Creative Direction, Information Architecture, Digital Strategy/Blueprinting, Design, Project Management
